Law Firm Marketing Group
Fulfilling The Needs Of Law Firms Nationwide
Your needs and requirements to grow are indifferent from the law firm across the street. At Law Firm Optimizers, we fully understand what law firms need to succeed in the rapidly-changing digital marketing advertising marketplace.
We address the three main concerns all law firms are now facing:
1- Marketing has costs have increased by 300% in the last 18 mo. What you can do to counteract these costs while maintaining marketing objectives.
2- Consumer’s research behavior to find services has evolved, has your approach adapted with these latest trends, and where to pivot to achieve your business goals.
3- Your brand’s message, and is it the right one. What you need to analyze, and how to recognize if your message is clear and concise to your consumers.
But first, you must recognize what influences your marketing and optimization tactics, including marketing strategy, product or brand recognition and image, customer service, and customer loyalty.
Secondly, what is genuinely shaping your market share, brand recognizability, your reputation & images, etc., and fully understanding the importance of each and weighs the potential benefits carefully against the costs associated with your strategy.
According to the American Bar Association, there are 1,352,027 licensed attorneys in the United States and over 500,000 law firms nationwide. Utilizing proprietary tools we analyze your firm against the top 100 law firms to compile a market share score.
Yes, please compile my market share score. Identify what my brand does well and point out areas that need improvement.
Yes, analyze my law firm.
Upon completion of the analysis, a blueprint is provided that once implemented typically produces:
Avg 23% Increase in Inquiries
Applying over a decade of PPC optimization experience allows us to deliver results that are not only consistent but can scale. Our clients typically see the effects within the first 30 days if not sooner.
Avg Increased Quality Scores 28%
From SKAGs to mobile optimization strategies, experience new are in PPC efficiencies. Reformulate your quality scores for lower costs per click resulting in business growth that doesn’t require additional investments.
Mitigate Lost PPC Spend By 95%
Our auditing process has been honed with over 2750 PPC campaign data extractions, resulting in millions of dollars in recovered lost advertising spend, let our audit methodology apply its formulations against your campaigns.
Marketing That Benefit Law Firms The Most
According to Google, the avg monthly budget for law firms is $14, 500.00 a month. By increasing the quality score of PPC accounts 25% can save $3200.00 in advertising budget per month.
Google AdWords Pay Per Click Advertising
Pinpoint your audience with search, display, remarketing, video and more with full analytics. Google makes up 70% of all searches on the web and comes with powerful analytics.
Social Media Platforms Engages Your Users
Billions of users on social media seeking services and advice each month. Audience targeting places your brand firmly in front of users actively looking for your specific services.
Bing Ads PPC Advertising Network
The most underutilized of all networks. Unleash more with Bing Ads, its similar to Adwords in most ways but with 40% fewer users. This network comprises a specific demographic that is perfect for law firm marketing.
Video, Banner & Text Ad Remarketing
Re-engage lost opportunities, with multi-funnel, and multi-channel remarketing. This is the most powerful marketing tool online, which re-engages users with text, video, and banners ads to bring users back for a second look.
(UX) User Experience Enhancements
A critical but yet overlooked component of the marketing landscape. Deploying the right tools will clearly show you where and what needs to be improved on your website to instill trust and client loyalty.
Google Analytics Customization
The power of Google analytics drives online businesses with optimization data. Adding event tracking and click to call conversion data truly unleashes optimization data vital to tracking accurate ROI.
(CRO) Conversion Rate Optimization
The art of CRO is one left to the professionals. From keyword match types to landing pages there can be an overwhelming amount of optimization options that are too much for the average advertising manager.
Forensic PPC & Competitive Audits
This keeps your PPC up to date with messaging but mainly exposes areas of improvement for your advertising efforts. Competitive audits are a great way to find market gaps in your approaches.
Processes That Streamline Efficiencies:
Attribution modeling pinpoints and delivers leads based age, income, location, and much more giving you the best opportunity to turn prospects into clients.
Lead Engagement Triggers
The backend software allows instantaneous thank you and confirmations of potential client’s data thus bridging the latency gap and starting the process of your response.
Automated Lead Management
Systems are designed to automate the lead flow process, it’s vital to success that potential clients are swiftly followed up in a timely manner.
Taking the manual process out of the equation, our systems are designed to capture, engage and then automatically schedule your appointments according to your calendar availability.
What To Expect From Our Team:
- Month to Month Agreements, we earn your trust every day.
- 24/7 Access, we’re never more than a cell phone away.
- Consistent Communication, your never in the dark.
- Weekly Meetings, keep you informed on all aspects of your account.
- Fasttrack’s Roi, from auditing to optimization – expect immediate results.
- Increased Market Share, continual testing optimizes your conversion rates.
- Competitor Analysis, making sure you’re first to market.
- In-House Design Team, from banners to A/B landing page testing.
- Total Transparency, reporting and weekly meetings keep you informed.
- Automated Reporting, take your data anywhere.
- Specialized Tools, from bid management to UX maximizing your ROI.